Collectif La DAL was founded with a clear mission: to address food-related challenges in the western part of Montréal.
On February 23, 2022, we opened a community-run grocery store — a solidarity-based space created by the community, for the community.
We acknowledge that our work takes place on unceded Indigenous territory, and we are committed to acting with respect and solidarity.
My Role at La Dal
Digital Communication
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Facebook: Designed and executed engaging content strategies (posts, short videos) highlighting La Dal’s unique identity.
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Conducted regular performance analysis to refine approaches and maximize engagement.
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Result: Increased brand visibility and a more active online community.
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LinkedIn: Led a professional communication strategy showcasing our expertise and community involvement.
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Positioned La Dal as a trusted and influential voice in our field.
Media & Partnerships
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Built strong relationships with local media to secure positive press coverage and enhance visibility.
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Collaborated with elected officials in Montréal’s South-West to support initiatives with meaningful community impact.
In Summary
A role combining content creation, digital strategy, and public relations, driving La Dal’s growth both locally and online.
