At Traveltodo, a leader in the tourism and travel sector, I contributed to strengthening the company’s online presence and effectively engaging its digital community.
My role combined daily management of the Facebook page, performance reporting, and the implementation of a targeted SEA (Search Engine Advertising) campaign.
Key Actions
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Created engaging content (images and videos) to capture the audience’s attention and drive engagement.
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Proactively managed comments, messages, and reviews to maintain positive communication.
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Prepared monthly reports and optimized SEA campaigns to maximize performance.
+28 %
Organic Reach Over 12 Months
92 %
Response Rate to Comments and Messages
+33 %
% of Qualified Traffic Generated Through SEA Campaign
-18 %
du coût par clic sur Google Ads
Facebook Page Management
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Created engaging posts (images and videos), increasing the page’s average organic reach by 28% over 12 months.
Google Ads Campaign
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Optimized ads, reducing cost per click by 18% and increasing qualified website traffic by 33% compared to previous campaigns.
Impact
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Strengthened Traveltodo’s digital presence.
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Increased customer engagement and interactions on Facebook.
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Acquired new clients in a highly competitive tourism market.