I have developed online banner ads to drive retargeting on the websites of companies such as Traveltodo , Papa John's Pizza, Ozeol , CSM GIAS and Total Testing service . Web banners are one of the many online communication channels that encourage clicks. This approach is part of a robust web marketing strategy, leveraging user tracking to increase the visibility of the site, products and services, by targeting a quality audience.
Banners on websites are a key element of marketing strategy
Banners, accessible across all platforms, including websites and mobile apps, offer a very high return on investment. Of course, the key lies in the quality of the presentation, the content (image/video/text), and the landing page to which the user is redirected. While the cost isn't fixed, there are tips for launching campaigns effectively.
Product promotion
and services
Banners can be used to highlight specific products or services, highlighting their features and benefits.
Traffic generation
Banners can redirect users to other pages on the website, increasing traffic and potentially leading to conversions.
Brand visibility
Les bannières permettent d'afficher le logo et les éléments visuels de la marque, ce qui renforce la reconnaissance de la marque auprès des utilisateurs du site web.
Audience Targeting
Marketers can use banners to target specific audiences based on demographic, geographic, or behavioral criteria, helping to personalize messages and increase their relevance.
Performance monitoring
Banners can be easily tracked using web analytics tools, allowing marketers to assess their effectiveness and make adjustments if necessary.
IN BRIEF
Website banners are a key part of a company's marketing strategy, as they help increase brand visibility, generate traffic, promote products or services, target specific audiences, track performance, and potentially generate additional revenue.